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Summer School - Social Norms
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Do your health messages nudge or nag?
Do you trigger the psychological bias - Reactance? (Week 2 of 4 - Clarity Series) The audio is your second breath work called 'Square Breathing'.
Jul 10
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Ruth Dale
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Do your health messages nudge or nag?
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Do we offer clarity or confusion?
Do your health messages make it harder to choose? Is 'Choice Architecture' a solution? (Audio: BrainFuel Breather for reset and clarity.)
Jul 3
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Ruth Dale
1
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Do we offer clarity or confusion?
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May 2025
E68 Have we forgotten our own behaviour? Why E.A.S.T. still works and what that says about us as practitioners.
This week, we’re celebrating 10 years of the EAST Framework (Easy, Attractive, Social, Timely) and asking a powerful question:
May 20
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Ruth Dale
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19:31
E67 From Bootcamp to BrainFuel
Hi everyone,
May 3
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Ruth Dale
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13:11
January 2025
E66: Case Study: Plymouth Smokefree Behavioural Insights
This week, we dive into a fascinating conversation with Daniel Preece, Public Health practitioner extraordinaire.
Jan 15
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Ruth Dale
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45:26
February 2024
E65: Remember Your Why - Learning from the master of behaviour change - Stuart King
In today's episode we are joined by Stuart King.
Feb 23, 2024
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Ruth Dale
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34:43
E64 8 Top Tips for No Smoking Day 2024
This episode deep dives into 8 top tips for effective Smokefree messaging this No Smoking Day - 13th March.
Feb 16, 2024
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Ruth Dale
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19:15
January 2024
E63: We go deep into FE&HE marketing with Nathan Monk & Rebecca Roberts
Happy 2024!
Jan 15, 2024
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Ruth Dale
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30:14
December 2023
📚3 Recommended Books (a great secret santa)
In today's episode we highlight 3 books recommended by 3 of our 2023 podcast guests and an ask for you (see below!)
Dec 15, 2023
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Ruth Dale
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9:38
November 2023
E61: Rebecca & Ruth FE & HE Bootcamp Unveiled!
This episode takes a slightly different approach to our usual style.
Nov 29, 2023
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Ruth Dale
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33:35
E60: How to use social proof with expert Jen Clinehens - Choice Hacking
This week we are joined by Jen Clinehens from Choice Hacking to chat all things social proof!
Nov 16, 2023
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Ruth Dale
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32:43
October 2023
E59 Why you need to think like a detective to communicate change
This episode explores the murder mystery genre and how thinking like a detective can help you understand your audience - the first step to communicating…
Oct 20, 2023
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Ruth Dale
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8:14
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